BUSINESS POLICY AND STRATEGIC MANAGEMENT
Business Policy and Strategic Management has been increasingly included in the curriculum of UG and PG studies of Business Administration. It is a technical subject, the knowledge of which is indispensable to take the right business decisions. Unlike the other areas of management, it is an allinclusive subject comprising the ideas of Production, Personnel, Finance and Marketing. This is a holistic approach and a general approach to convert the challenges in the new millennium into opportunities in favour of the firm.
The authors have tried to give the ideas in a simple and concise manner to help the students and kindle their curiosity in this subject. It is expected that this would serve as a useful book in making the students to come out with flying colours in the examination and succeed in their career as the first rated managers.
The book will be a success if it creates an interest in the minds of the students to delve deeper into the subject for an enjoyable study and arousing their passion towards proper decision making in the changing business and economic set up.
Study of function & responsibilities of senior management
Strategic business unit
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.