Marketing Frontiers

##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.26524/royal.197

Authors

Dr. N. Selvalakshmi
Assistant Professor, Department of Commerce, Mannar Thirumalai Naicker College, Pasumalai - 625 004.
Dr. P. Selvamoorthy
Assistant Professor, Department of Commerce, Mannar Thirumalai Naicker College, Pasumalai - 625 004.
Dr. T. Kannirajalingam
Assistant Professor, Department of Commerce, Mannar Thirumalai Naicker College, Pasumalai - 625 004.

Abstract

Marketing is the process of exploring, creating, and delivering value to meet the needs of target in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising.

Published

April 19, 2023

Categories

Copyright (c) 2023 Royal Book Publishing

Details about this monograph

Co-publisher's ISBN-13 (24)

9789395423588

Physical Dimensions

How to Cite

Dr. N. Selvalakshmi, Dr. P. Selvamoorthy, & Dr. T. Kannirajalingam. (2023). Marketing Frontiers . Royal Book Publishing. https://doi.org/10.26524/royal.197
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