SOCIAL MEDIA INTEGRATION IN DIGITAL MARKETING FOR EDUCATIONAL INSTITUTIONS

The advent of social media has revolutionized various sectors, including education. This article examines the role of social media in digital marketing within the educational sector, highlighting how institutions can leverage popular platforms to engage with prospective students, enhance brand visibility, and foster a sense of community. It explores the innovative strategies used by educational organizations to effectively promote their offerings and facilitate student interaction. Additionally, the article discusses the benefits and potential challenges of utilizing social media in educational marketing. Finally, it provides actionable recommendations for educational institutions aiming to optimize their digital marketing approaches through social media.