A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE

The integration of Artificial Intelligence (AI) in e-commerce has revolutionized the way businesses interact with consumers, enables optimize operations, and drive for growth. The present study explores the multifaceted impact of AI technologies on the e-Commerce sector and focusing on areas such as the personalized customer experiences, predictive analytics, chatbots, recommendation systems, and inventory management. By analysing the current applications and emerging trends, the article highlights how the AI enhances customer satisfaction, improves the operational efficiency, and contributes to the strategic decision-making. Furthermore, the article addresses the potential challenges like the data privacy concerns, cost on implementation, and further the ethical considerations. The findings of the study aim to provide valuable insights for e-Commerce businesses, technology developers, and policymakers to harness the AI effectively and responsibly.