BANKING ON INTELLIGENCE: THE AI REVOLUTION IN FINANCE

Artificial Intelligence (AI) has emerged as a transformative force in the banking and financial services industry. This study explores the profound impact of AI technologies on enhancing operational efficiency, improving customer experiences, and strengthening risk management. Through analysing current trends and applications such as chatbots, fraud detection systems, credit scoring, and robo-advisors, the research highlights how AI is revolutionizing traditional banking models. The study also addresses challenges including data privacy, ethical considerations, and regulatory compliance. Findings suggest that AI-driven innovations are critical for financial institutions to maintain competitiveness and meet evolving customer demands.