MODERN TECHNOLOGY IN TRADITIONAL WELLNESS: AI AND CONSUMER PERCEPTION ON AYURVEDA PRODUCTS IN PALAKKAD DISTRICT

This study examines how modern technology, specifically artificial intelligence (AI), is transforming traditional wellness practices by analyzing consumer experiences with AI- integrated Ayurveda products in Palakkad District. Palakkad, known for its rich heritage in Ayurveda and home to historic institutions like Arya Vaidya Pharmacy (established in 1943), is witnessing a transformation as Industry 5.0 brings human-centric AI into focus. This study, based on responses from a sample of 80 consumers, investigates how AI is enhancing product personalization, quality control, and consumer engagement in Ayurvedic businesses. Findings reveal that 72% of consumers appreciate AI-driven product recommendations, while 68% feel more confident about the safety and efficacy of AI-monitored formulations. The integration of
AI in legacy systems has also improved transparency and traceability, increasing trust in local brands. The results highlight how Palakkad is blending tradition with technology, meeting modern consumer expectations without compromising the authenticity of Ayurvedic wisdom.