DIGITAL TRANSFORMATION: REDEFINING BUSINESS THROUGH INFORMATION TECHNOLOGY INNOVATION

Digital transformation has become a key strategic priority for organizations striving to remain competitive in today’s rapidly evolving digital landscape. “Digital Transformation: Redefining Business through IT Innovation” explores how businesses utilize information technology (IT) to innovate, optimize operations, and enhance customer experiences. This paper examines core technological drivers—artificial intelligence (AI), cloud computing, big data, and the Internet of Things (IoT)—that are reshaping traditional business models. It also addresses key challenges such as cybersecurity threats, legacy system limitations, and organizational resistance. This research provides a theoretical framework and conceptual guidance for enterprises to design and implement digital business model innovation strategies, laying a foundation for future empirical research and practical applications.