ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON ONLINE RETAIL BUSINESS

Artificial Intelligence (AI) is revolutionizing the online retail industry by enhancing operational efficiency, improving customer experiences, and driving business growth. Through technologies such as machine learning, natural language processing, and predictive analytics, AI enables retailers to personalize shopping experiences, optimize pricing strategies, streamline supply chain management, and enhance customer service through intelligent chatbots. Moreover, AI-powered recommendation engines significantly boost customer engagement and conversion rates by analysing consumer behaviour and preferences in real time. As e-commerce continues to evolve, AI stands as a transformative force that not only reshapes how businesses interact with customers but also creates new opportunities for innovation and competitive advantage in the digital marketplace.