A STUDY ON USER TRUST AND PERCEPTION TOWARDS AI- POWERED VIRTUAL ASSISTANTS

AI-powered virtual assistants that offer consumers real-time help and information, like Siri, Alexa, and Google Assistant, have grown more and more ingrained in daily life. Even with broad adoption, user trust continues to be a crucial determinant of usage. This study examines how user trust relates to important variables, including perceived reliability,perceived Intelligence , and privacy concerns. 50 respondents participated in a quantitative study design, and information was gathered via a structured questionnaire. Percentage analysis and correlation coefficients were used for analysis. The results show that while privacy issues significantly reduce user trust, perceived intellect and dependability have a high and positive correlation with user trust.