WORKING WOMEN’S AWARENESS AND SAVINGS IN SBI PUBLIC PROVIDENT FUND (PPF) SCHEME IN ERNAKULAM DISTRICT

This study investigates the awareness, perception, and participation of working women in Ernakulam District, Kerala, regarding the State Bank of India's Public Provident Fund (PPF) scheme. Recognizing the pivotal role of financial literacy in women's economic empowerment, the research employs a descriptive design, utilizing both primary data collected through structured questionnaires from 50 working women and secondary sources such as journals and official SBI publications. Stratified random sampling ensured diverse representation across educational and income levels. Statistical analyses, including Chi- Square and ANOVA tests, were conducted to examine relationships between variables. Findings reveal that while 64% of respondents are aware of the PPF scheme, only 42% actively contribute to it. A significant correlation exists between higher education levels and increased awareness (p = 0.007), as well as between higher income levels and greater PPF contributions (p = 0.0014). Identified barriers to participation include limited information, perceived complexity of the scheme, and constrained disposable income. The study underscores the necessity for targeted financial literacy initiatives, simplification of account processes, and enhanced promotion of the scheme's long-term benefits. Implementing these recommendations could bolster participation rates, thereby advancing financial inclusion and security among working women.