THE IMPACT OF ARTIFICIAL INTELLIGENCE ON JOB SATISFACTION AND EMPLOYEE ENGAGEMENT WITH REFERENCE TO IT INDUSTRIES

This study investigates the impact of Artificial Intelligence (AI) on job satisfaction and employee engagement within IT industries, focusing on companies located in Coimbatore. As AI technologies reshape workplace operations, understanding their influence on employee attitudes becomes critical. Employing a descriptive research design, data was collected from a representative sample of 250 IT professionals across three AI-active companies using structured questionnaires measuring demographic details, AI perceptions, and standardized job satisfaction and engagement scales. Findings reveal a significant positive correlation between AI usage and both job satisfaction (r = 0.62, p < 0.01) and employee engagement (r = 0.58, p < 0.01). Regression analysis shows AI factors explain 45% and 38% of the variance in job satisfaction and engagement respectively. The study also highlights departmental and experience-based differences in employee responses to AI integration. The results suggest that effective implementation of AI can enhance employee well-being, motivation, and productivity, emphasizing the importance of human-centric AI strategies in the evolving IT workplace. This research provides valuable insights for organizations aiming to balance technological innovation with positive employee experiences.