A ROLE OF AI ON SOCIAL MEDIA

In today’s generation the evolution of technology is rapidly increasing and frequently used day-to-day in human life. The peoples in the world use social media as a part of life to share their information, send messages to make a new connection. The initial task of social media is to provide opportunities to form organisations to group the large amount of end users together based on mutual understanding, feedback etc. Also, these organisations maintain a secure application to protect their data by using Artificial Intelligence. The main objective of this paper is to discuss the uses of AI in social media for rapid growth. In this paper the impact of using AI in social media is examined and discussed through critical analysis. A comparative studies of social media with Ai and without AI is also discussed. The paper explores various AI tools and social media relations to develop and improve the productivity for efficient usage by implementing AI in social media.