A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS HOME APPLIANCES IN COIMBATORE

The India Consumer Appliance Market grows from USD 48.15 million in 2024 to USD 81.13 million by 2032, at a 6.74 % CAGR, highlighting steady expansion. The largest segment in this market is Major Appliances, with a market volume of US$ 42.17 bn in 2025. In terms of per household revenues, in India is expected to generate US$217.04 in 2025. In 2026, the Household Appliances market is anticipated to exhibit a volume growth of 3.31%. By 2030, the market volume is expected to reach 522.73m pieces. Objectives of the study are (i) to present the socio economic factors of the respondents, (ii) to find the variables and to present the level of consumer buying behaviour of home appliances and (iii) to offer suggestion to the buyers and sellers. 140 questionnaire are taken for this study, adopted convenient sampling method the same time the respondents are ensured that all they are having all electronic home appliances products while distributing the questionnaire. The study concluded that the consumers buying behaviour changing time to time and according to their income and other socio economic factors, it is the duty of the manufacturer to conduct study periodically to understand the consumer’s requirements to increase
their sales and business development.