FASHION MERCHANDISING

##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.26524/royal.191

Authors

V. Mahalakshmi
Head & Assistant Professor, Department of Costume Design and Fashion, K.S.R. College of Arts and Science for Women, Tiruchengode -637215, Tamilnadu
R. Yoga ranjitha
Assistant Professor, Department of Costume Design and Fashion, K.S.R. College of Arts and Science for Women, Tiruchengode -637215, Tamilnadu

Synopsis

Merchandising is the presentation and promotion of goods that are available for purchase for both wholesale and retail sales. The Merchandising definition describes the process of determining the best strategy for attracting customers to a physical or digital store’s merchandise.

Published

April 6, 2023

Categories

Copyright (c) 2023 Royal Book Publishing

Details about this monograph

Co-publisher's ISBN-13 (24)

9789395423533

Physical Dimensions

How to Cite

FASHION MERCHANDISING. (2023). Royal Book Publishing. https://doi.org/10.26524/royal.191
Download Citation