Marketing Frontiers

Authors

Dr. N. Selvalakshmi
Assistant Professor, Department of Commerce, Mannar Thirumalai Naicker College, Pasumalai - 625 004.
Dr. P. Selvamoorthy
Assistant Professor, Department of Commerce, Mannar Thirumalai Naicker College, Pasumalai - 625 004.
Dr. T. Kannirajalingam
Assistant Professor, Department of Commerce, Mannar Thirumalai Naicker College, Pasumalai - 625 004.
DOI: https://doi.org/10.26524/royal.197

Synopsis

Marketing is the process of exploring, creating, and delivering value to meet the needs of target in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising.

Downloads

Download data is not yet available.
Cover for Marketing Frontiers
Published
April 19, 2023
Categories
Copyright (c) 2023 Royal Book Publishing

Details about this monograph

Co-publisher's ISBN-13 (24)
9789395423588
Physical Dimensions