A study on the consumers perception and satisfaction towards e-banking facilities with special reference to Cherpulassery Municipality

This study investigates consumer perceptions of e-banking services within Cherpulassery Municipality, focusing on satisfaction drivers and user challenges. E-banking, recognized for its flexibility and convenience, allows users to perform transactions and manage accounts anywhere and anytime, eliminating the need for physical branch visits. By analyzing data collected from 60 respondents through a structured questionnaire, this research identifies motivational factors—such as ease of use, security, and institutional trust—that influence e-banking adoption. It also considers demographic variables like age and income, which shape consumer preferences and perceptions of e-banking. Findings highlight critical insights for banks and policymakers looking to improve user experiences and address concerns within this specific locality. Through statistical analysis, including correlation tests, the study identifies relationships among key variables, providing a clearer understanding of customer needs and expectations. These insights are essential for developing strategies that increase user satisfaction, enhance trust, and optimize digital banking services, ultimately benefiting both consumers and financial institutions in the municipality.