A Study on Customer Awareness and Attitude Towards Organic Products with Reference to Nemmara, Palakkad

The study aims to customer awareness and attitude towards organic products with special reference to Nemmara, Palakkad The questionnaires were distributed to 125 respondents and taken 106 samples for this study. The findings of the study indicated that the Quality as the most dominant factors affecting respondents to go for organic products and followed by environmental concerns, safer to use than non-organic products, better feeling, brand image, packaging, convenience, durability, price and organic advertisement are attractive. Consumers are agree for using branded organic products helps me express my personality.