A Study on Awareness of Respondents Towards Eco-Friendly Products with Reference to Coimbatore District

The term eco-friendly marketing emerged as a result of nature’s adverse changes and company’s environmental consciousness. Awareness towards eco-friendly products are based on various aspects and the reach of the products with the customer mind. In this context, this research was undertaken to understand the consumer awareness and perception towards eco-friendly products in Coimbatore District. For this purpose a sample of was collected from the 300 respondents were statistical tools were applied towards collecting primary data. The conclusion is that the respondents have higher level of awareness towards eco-friendly products available in the market in that they are aware a lot towards eco-friendly products based on food items.