The Rise of Impulse Shopping in the Age of Social Media

Personalized social media ads have become a potent tool for firms to connect with customers as digital marketing has grown in popularity. This study looks at how brand recognition and customer interest are affected by tailored advertisements. In order to comprehend how tailored advertising shapes customer views, the study employs a descriptive methodology to examine current literature and industry trends. According to the research, customisation greatly improves customer engagement and brand memory, although privacy issues are still a major consideration. This study offers valuable data for marketers looking to improve their advertising strategy.